Hi, I’m Rabin.

@glitch_

AI & growth executive

I’m Rabin Nuchtabek, usually @glitch_ online. I’ve spent about a decade in growth. These days, I’m VP of AI at HYPE.

I help founders and leadership teams make better decisions about AI, product and growth—and organise the people and systems to deliver.

Rabin Nuchtabek

From growth into AI.

I’ve worked with more than 40 brands across crypto and beyond. Consumer apps, games, wallets and NFT platforms all sit in that work history.

At HYPE, I previously led growth. Now I lead AI. My work spans strategy, product direction, team leadership and implementation. Crypto is where I come from, where I still work, and something I believe in.

I also spent 5+ years mentoring founders and startups on product and growth decisions.

  • Previously: VP of Growth at HYPE
  • Now: VP of AI at HYPE
  • Spotify
  • Tinder
  • MetaMask
  • Clash of Clans / Supercell
  • Rarible

Work with me.

Stuck on where AI actually earns its keep, what to build next, or why growth stalled? Send me the problem.

AI that earns its keep

Where it fits, build vs buy, getting the team to use it.

What to build, who it’s for

Product direction and growth experiments.

Hands-on with your team

I lead it with you, strategy through shipping.

Scope and fees get sorted in the DMs.

DM me the problem

Some things you can try.

Personal builds from this site. Each one shows its scope and limits.

Prompt workbench

A browser tool for turning creative inputs into an editable brief. No generation service behind it.

After hours

An interactive visual-direction exercise with local progress and exports. A prototype of learning by making.

Cult check

A token-pool lookup that turns public market data into a readable snapshot. No wallet connection or trading.

A few altered realities.

Two edits. A little less attached to reality.

Side quest

0:38. A blue tracksuit, New York, and a very loose relationship with reality.

View full video

Street mode

0:13. Headphones on. The street becomes the dance floor.

View full video

The other open tabs.

World of Warcraft, League, Naruto, mid-2000s skate culture. A few of the references that keep finding their way into what I make—including the easter eggs in signal.exe.

World of Warcraft reference

World of Warcraft

Lich King. Leeroy. 50 DKP minus.

League of Legends reference

League of Legends

Yes, even Teemo.

Naruto reference

Naruto

The Akatsuki cloud stays.

Skate culture reference

Skate culture

That mid-2000s energy.

And, yes. The JPEGs.

Collections I own NFTs from. A few of the things I collect on the internet.

Usually trading on

Why this little corner exists.

The Glitch is where I put the things that don’t fit into a job title: films I’ve made, tools I’m building, prompts worth borrowing and bookmarks I want to come back to. Some are useful. Some are just fun. You’re welcome to take something with you.

@glitch_ on X · My bookmarks