# Hi, I’m Rabin. Canonical page: https://www.theglitch.ai/about @glitch\_ AI & growth executive I’m Rabin Nuchtabek, usually @glitch\_ online. I’ve spent about a decade in growth. These days, I’m VP of AI at HYPE. I help founders and leadership teams make better decisions about AI, product and growth—and organise the people and systems to deliver. [Rabin Nuchtabek](https://www.theglitch.ai/rabin.jpg) ## From growth into AI. I’ve worked with more than 40 brands across crypto and beyond. Consumer apps, games, wallets and NFT platforms all sit in that work history. At HYPE, I previously led growth. Now I lead AI. My work spans strategy, product direction, team leadership and implementation. Crypto is where I come from, where I still work, and something I believe in. I also spent 5+ years mentoring founders and startups on product and growth decisions. - Previously: VP of Growth at HYPE - Now: VP of AI at HYPE - Spotify - Tinder - MetaMask - Clash of Clans / Supercell - Rarible ## Work with me. Stuck on where AI actually earns its keep, what to build next, or why growth stalled? Send me the problem. ### AI that earns its keep Where it fits, build vs buy, getting the team to use it. ### What to build, who it’s for Product direction and growth experiments. ### Hands-on with your team I lead it with you, strategy through shipping. Scope and fees get sorted in the DMs. [DM me the problem](https://www.theglitch.ai/about?contact=work) [Open the work message in X DMs](https://x.com/messages/compose?recipient_id=1394066824732479488&text=gm.+I%E2%80%99d+like+to+talk+about+working+together.) ### Some things you can try. Personal builds from this site. Each one shows its scope and limits. #### [Prompt workbench](https://www.theglitch.ai/tools/prompt-workbench) A browser tool for turning creative inputs into an editable brief. No generation service behind it. #### [After hours](https://www.theglitch.ai/studio/after-hours) An interactive visual-direction exercise with local progress and exports. A prototype of learning by making. #### [Cult check](https://www.theglitch.ai/tools/crypto/cult-check) A token-pool lookup that turns public market data into a readable snapshot. No wallet connection or trading. ## A few altered realities. Two edits. A little less attached to reality. [Video example](https://www.theglitch.ai/media/about/city-detour.mp4) ### Side quest 0:38. A blue tracksuit, New York, and a very loose relationship with reality. [View full video](https://www.theglitch.ai/media/about/city-detour.mp4) [Video example](https://www.theglitch.ai/media/about/dance.mp4) ### Street mode 0:13. Headphones on. The street becomes the dance floor. [View full video](https://www.theglitch.ai/media/about/dance.mp4) ## The other open tabs. World of Warcraft, League, Naruto, mid-2000s skate culture. A few of the references that keep finding their way into what I make—including the easter eggs in signal.exe. [World of Warcraft reference](https://www.theglitch.ai/images/signal-culture/lich-king-helm-cursor-original.png) ### World of Warcraft Lich King. Leeroy. 50 DKP minus. [League of Legends reference](https://www.theglitch.ai/images/signal-culture/teemo-scout-approved-original.png) ### League of Legends Yes, even Teemo. [Naruto reference](https://www.theglitch.ai/images/signal-culture/akatsuki-cloud-original.svg) ### Naruto The Akatsuki cloud stays. [Skate culture reference](https://www.theglitch.ai/images/signal-culture/skateboard-complete-original.png) ### Skate culture That mid-2000s energy. ## And, yes. The JPEGs. Collections I own NFTs from. A few of the things I collect on the internet. - [Mad Lads](https://www.madlads.com/) - [DeGods](https://degods.com/) - [Mutant Ape Yacht Club](https://opensea.io/collection/mutant-ape-yacht-club) - [Famous Fox Federation](https://famousfoxes.com/) ### Usually trading on - [Hyperliquid](https://hyperliquid.xyz/) - [Backpack](https://backpack.exchange/) ## Why this little corner exists. The Glitch is where I put the things that don’t fit into a job title: films I’ve made, tools I’m building, prompts worth borrowing and bookmarks I want to come back to. Some are useful. Some are just fun. You’re welcome to take something with you. [@glitch\_ on X](https://x.com/glitch_) · [My bookmarks](https://www.theglitch.ai/finds) --- Site: [The Glitch](https://www.theglitch.ai) · [About Rabin](https://www.theglitch.ai/about) · [Agent guide](https://www.theglitch.ai/agent.md)